Brightest Nights

Ramadan a period when night becomes day and day becomes night; schedules are turned on their heads as the day is spent inside, fasting, and praying, while night transforms into a time of celebration and liveliness.  As a brand that has historically deep roots in reflecting cultural stories and eras, Ramadan was an ideal time for Cadillac to document and reflect the culture during Ramadan that no one talks about – the night culture. Additionally, the mobile-filming approach gives each episode an organic and authentic feel versus the overly produced clichés of Ramadan. 'Brightest Nights' cements another cultural milestone for Cadillac.