Turning an on-road tradition

into an in-game celebration

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National Day is celebrated enthusiastically in Saudi Arabia, with residents spray-painting cars, decorating them with over-the-top accessories, and setting out on car parades.

However, with recent rules banning these displays of patriotism, how could Cadillac help Saudis show their national pride?

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We partnered with Powr Rakan, a leading Saudi gamer, and launched the first in-game National Day parade, on Forza Horizon 5. Gamers expressed their patriotism by customizing their virtual Cadillacs with national designs, and joined the first-of-its-kind drive.