Our Word Film

Cadillac had all set to take its first step towards an all-electric future. But how could an American brand communicate this message to the people of Saudi Arabia?

An oil-rich nation with an extreme preference for local brands, by GIVING OUR WORD, to help Riyadh achieve its vision of going 30% EV by 2030. Cadillac pledged to go 100% electric by 2030, we revealed the pledge with a film that took the capital’s biggest screens, such as the Riyadh Boulevard, main cinemas, outdoor and digital.