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Pho brand design

Pho is a Colombian, DJ, Producer and Turntablist.

The graphic system expresses the dimensionality of his musical work, which goes from interactive installations to turntablism. The graphics explore three-dimensional lettering with a grainy and warmth treatment that imitates vinyl's sound. This visuals flow through his social platforms, press kit and promotional posters.

/ Art director and graphic designer

Juliana Arboleda

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/ Client

Pho

Portfolio

Juliana works across communication design and art direction, exploring the space between brands and culture.
 

Over the past 12 years, she has worked across markets in the East and the West, in collaboration with cultural institutions, design and innovation studios, and global advertising networks.
 

Her experience spans a wide range of projects, from brand and communication campaigns to editorial and publishing, visual narrative systems, and product design for apparel and merchandising; always approached with an entrepreneurial and curious mindset.
 

Several of her projects have been recognized at leading global and regional award shows, including Cannes Lions, Young Lions, LIA, One Show, Clio Awards, Loeries and Dubai Lynx.
 

Selected clients include Samsung, Louvre Abu Dhabi, Cadillac, Subway, Amazon, Bodyform, Saudi Arabia Tourism, Expo City Dubai and Emirates Mars Mission.
 

Creative partners include Beat the Streets L.A, Ogilvy, BBDO, Cheil, TBWA, Saatchi & Saatchi, and Unknown Studios (Abu Dhabi Executive Office).
 

And a few of her favorite things → Clic here to listen to a selection of rare latin grooves from her music collection → And her set for the Dubai Vinyl Souq.

Say Hi!​​

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