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Saatchi & Saatchi MENA
Branding

MENA region has a distinct knack of showing us, time and again, that nothing is impossible.

 

Our everyday environment is built by people who truly believe in creating what should have never been possible to accomplish - from skyscrapers in the ocean, to snow slopes in the desert.

 

We took inspiration from this seemingly illogical dichotomy that surrounds us, to create a unique language for the S&S internal branding. 

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This branding exercise seamlessly adapt across internal physical assets and social media platforms. As a key partner, I played a leading role in developing and designing this visual concept.

/ Art Direction and Design team
Lina Leal
Juliana Arboleda

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Portfolio

Juliana works across communication design and art direction, exploring the space between brands and culture.
 

Over the past 12 years, she has worked across markets in the East and the West, in collaboration with cultural institutions, design and innovation studios, and global advertising networks.
 

Her experience spans a wide range of projects, from brand and communication campaigns to editorial and publishing, visual narrative systems, and product design for apparel and merchandising; always approached with an entrepreneurial and curious mindset.
 

Several of her projects have been recognized at leading global and regional award shows, including Cannes Lions, Young Lions, LIA, One Show, Clio Awards, Loeries and Dubai Lynx.
 

Selected clients include Samsung, Louvre Abu Dhabi, Cadillac, Subway, Amazon, Bodyform, Saudi Arabia Tourism, Expo City Dubai and Emirates Mars Mission.
 

Creative partners include Beat the Streets L.A, Ogilvy, BBDO, Cheil, TBWA, Saatchi & Saatchi, and Unknown Studios (Abu Dhabi Executive Office).
 

And a few of her favorite things → Clic here to listen to a selection of rare latin grooves from her music collection → And her set for the Dubai Vinyl Souq.

Say Hi!​​

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