Saatchi & Saatchi MENA
Branding

MENA region has a distinct knack of showing us, time and again, that nothing is impossible.

 

Our everyday environment is built by people who truly believe in creating what should have never been possible to accomplish - from skyscrapers in the ocean, to snow slopes in the desert.

 

We took inspiration from this seemingly illogical dichotomy that surrounds us, to create a unique language for the S&S internal branding. 

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This branding exercise seamlessly adapt across internal physical assets and social media platforms. As a key partner, I played a leading role in developing and designing this visual concept.