The traditional virginity test

On the occasion of Valentine’s Day, we collaborated with M.A.L.I. to launch sets of blank bedsheets to fight the ‘virginity testing’ ritual in the Middle East & North Africa. Learn more about the “Traditional Virginity Test” campaign. 

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We launched an E-store www.traditionalvirginitytest.com and sold Virginity Test kits, only what was waiting on the other side when you press the button reveals the truth. This is just one step towards busting a long-standing cultural myth that surprisingly many of us believe to this day.

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I created a visual system that was turned into packaging, posters, social content, a 36-pages hardcover book gathering data, revealing figures, statistics, and other relevant information about virginity testing.