O STORE

The O Store curates only round shaped objects that bring a spark of joy to people's everyday routine. It's collection goes from clothing, homeware, music, ceramics and food.

I created the brand concept and graphic system that goes from posters, environmental graphics, packaging, merchandising, social content, and a website. The idea was to create a conversation where round minimal shapes use static square shapes as its playground, the color palette uses primary colors black and off white and gives a dash of bright bold colors to the curvy, circular shapes that convey playfulness.