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Zuncho a la Colombiana

We had to design a special edition bottle for Colombiana, the most beloved carbonated drink in Colombia.

 

The bottle needed to reflect the identity of the Colombian Caribbean Region, we created a concept inspired by local zuncho weaving techniques with a modern twist. We designed a series of three bottles, each of them showcasing weaving patterns that represent, the sunsets, the music and the sports that make this Colombian region unique.

* To make this a more sustainable design, we recycled bottles to create the threads.

This concept made my partner and I win the Young Lions Design Competition in Colombia in 2016 and took us to Cannes to join the global competition. Such a fulfilling experience!

/ Art direction and design

Lina Leal

Juliana Arboleda

/ Young Lions Colombia - Design winner

Hey! I'm Juliana, a Senior Art Director and Graphic Designer with 11 years of experience creating work across North America, Latin America, and the Middle East. I've collaborated with independent agencies, NGOs, and global networks like BBDO, Ogilvy, Cheil and Saatchi & Saatchi, always combining storytelling, design, and cultural insight to shape meaningful creative work.
 
My experience spans a wide range of projects, from large-scale campaigns for international brands to hands-on work in idea generation, design and art direction.

I've helped tell meaningful stories for brands like Bodyform, Cadillac, Saudi Tourism, Samsung, and even the Emirates Mars Mission. Mentoring younger creatives is also an important part of my practice, supporting others in finding their voice and developing their craft.

When I’m not working, I’m usually digging through obscure music or experimenting with visuals. It’s what keeps me going (and probably my coping mechanism).


Just a few things that came with making cool stuff → CANNES LIONS (1X Bronze, 2X Shortlist), YOUNG LIONS (1X Silver/Young Lions Colombia, Colombia delegate - design competition), LIA (1X Bronze), ONE SHOW (1X Shortlist), CLIO AWARDS (1X Shortlist), LOERIES (1X Gold, 2X Bronze), DUBAI LYNX (1X Gold, 2X Silver, 8X Bronze), EFFIES (1X Gold, 1X Bronze), etc

​Selected Clients → Samsung, Louvre Abu Dhabi, Cadillac, Subway, Amazon, Visa, TikTok, Bacardi, KFC, Bodyform, Saudi Arabia Tourism, Expo City Dubai, Emirates Mars Mission, Atlantis the Palm.

For your ears only → Clic here to listen to a selection of rare latin grooves from my music collection 👂🏽
→ Also my set for the Dubai Vinyl Souq 👂🏽

Lets collaborate!

↓↓↓

+971 52 791 6787

juliaarbol@gmail.com

LinkedIn

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