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Zuncho a la Colombiana

We had to design a special edition bottle for Colombiana, the most beloved carbonated drink in Colombia.

 

The bottle needed to reflect the identity of the Colombian Caribbean Region, we created a concept inspired by local zuncho weaving techniques with a modern twist. We designed a series of three bottles, each of them showcasing weaving patterns that represent, the sunsets, the music and the sports that make this Colombian region unique.

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* To make this a more sustainable design, we recycled bottles to create the threads.

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This concept made my partner and I win the Young Lions Design Competition in Colombia in 2016 and took us to Cannes to join the global competition. Such a fulfilling experience!

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/ Art direction and design

Lina Leal

Juliana Arboleda

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/ Young Lions Colombia - Design winner

Juliana works across communication design and art direction, exploring the space between brands and culture.
 

Over the past 12 years, she has worked across markets in the East and the West, in collaboration with cultural institutions, design and innovation studios, and global advertising networks.
 

Her experience spans a wide range of projects, from brand and communication campaigns to editorial and publishing, visual narrative systems, and product design for apparel and merchandising; always approached with an entrepreneurial and curious mindset.
 

Several of her projects have been recognized at leading global and regional award shows, including Cannes Lions, Young Lions, LIA, One Show, Clio Awards, Loeries and Dubai Lynx.
 

Selected clients include Samsung, Louvre Abu Dhabi, Cadillac, Subway, Amazon, Bodyform, Saudi Arabia Tourism, Expo City Dubai and Emirates Mars Mission.
 

Creative partners include Beat the Streets L.A, Ogilvy, BBDO, Cheil, TBWA, Saatchi & Saatchi, and Unknown Studios (Abu Dhabi Executive Office).
 

And a few of her favorite things → Clic here to listen to a selection of rare latin grooves from her music collection → And her set for the Dubai Vinyl Souq.

Say Hi!​​

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